Digital Marketing Expert | China

Wendy Song | Executive Director | Digital Intelligence Team | Asia-Pacific Region

Wendy Song is a marketing communications veteran with 11-year Experience in the Chinese market. In her last position, she was a Marketing Manager at Swire Properties Group and managed a 7-person Marcom team. She was responsible for managing a budget of one million US dollars annually.

What

During those three years, Wendy had spearheaded various successful Chinese Digital Marketing Projects, including social media campaigns, branding and third party/KOL cooperations.

Prior to this, she had worked as a Consultant in one of the top global 4A agencies, Ogilvy & Mather for five-years, providing integrated communication services to international giants such as Nestle, GE, Phillips, etc. The projects consisted of online marketing, PR, branding, toolkit design and event organisations etc. Wendy also won the Pacific PR Award for a very successful project while working at Merck.

How

Wendy graduated in with a major in Communications and Journalism from one of the top Universities in China. Later, she joined a Government News Agency as a Journalist where she started her new and exciting career in Marketing and PR as an Account Manager for a subsidiary of the Publicis Group.

Where

She now lives in Toronto, Canada. In her spare time, she is an explorer and enjoys scuba diving, snowboarding and watching movies. Take a look at her case studies.