The topic on Weibo received significant success attracting large volumes of engagement. The campaign successfully received more than 2 Million views, parallel to thousands of participants, engagement, shares and posts. The campaign significantly enhanced the brand visibility, especially among younger target audiences such as Generation-X and Millennials.
As an added incentive, the promotion offered 10,000 giveaways in the form of coupon cards to use with OFO. Our Partners placed bicycles at the INDIGO’s retail centre, including other regional areas.