Client: INDIGO shopping Centre
City: Beijing, China
Channels: WeChat, Weibo and Live stream
Time: April to June 2017
Target Audience:
Middle-income earners located in the Bejing area;
Individuals with a more significant disposable income;
Milenimianals and shoppers
Objective
Promote the restaurants and cuisines’ on offer at the INDIGO shopping centre. There are approximately 38 dining areas at the shopping centre that we successfully promoted.