Senior Digital Media WeChat Executive (Chinese and English Speaking) 

(Must Be E.U Citizen or have full E.U working rights)

Published on: 10 June 2018

The Company:

Surfstr Limited is an Irish Multilingual Digital Media start-up that promotes and bridges western brands to a China-based audience. Surfstr is an incredibly exciting & rewarding place to start or continue your career. You will have the opportunity to get fully involved in the decision-making process as part of a small and expanding team. We are all working together with one common goal in mind: to deliver Exceptional Client Service, Teamwork, and Integrity. As a marketing company, WeChat marketing makes up a significant part of our client service. We are committed to challenging standard industry practices and experimenting with new ways of reaching our audiences and expanding the boundaries.

We are looking for an experienced and passionate Digital Media WeChat Executive with proven experience advertising on WeChat, organically and paid. The successful candidate will have proven expertise in end-to-end advertising on WeChat, from the initial concept to brainstorming, planning, strategy, execution, and delivering successful results for our Western-based clients. Also, you have the opportunity to define the business service we provide for Western companies advertising to China. The successfully candidate will also play an essential role at senior management level.

We are looking for a creative candidate that aspires to be part of our fast-moving, energetic and ambitious start-up. You will be working closely with the Director, Art Director and Stakeholders. This job role is an excellent opportunity for you to grow within a new start-up and go up the company ladder quickly. You will have the possibility to work anywhere in Ireland or the Czech Republic, either from home or a modern co-working office space.


  • Define and develop the business strategy and service for WeChat;
  • Create, and execute all end-to-end WeChat digital media activities;
  • Liaise directly with Senior Management and Key Stakeholders;
  • Create a detailed strategy & execution plan for WeChat marketing, advertising and content creation for clients – identify the strategy, the tone, and voice for the company;
  • Day-to-day management and development of editorial content on website, Social Media and blog pages;
  • Monitor conversations and report on WeChat metrics;
  • Content curation, create interesting content for WeChat advertising, website and blog page;
  • Directly manage KOLs to increase client brand awareness;
  • Build relationships with KOLs and bloggers to work with on long-term paid and unpaid projects;
  • Explore revenue-driving activity to WeChat 3rd party stores;
  • The ideal person will be an entrepreneurial critical thinker with project execution skills.


  • Living in the Czech Republic or the Republic of Ireland
  • Bachelor’s degree or above in Digital Marketing, or similar disciplines;
  • 4 years + proven experience in end-to-end WeChat marketing, content creation;
  • Good track record in building up high brand visibility through WeChat from the ground-up;
  • Passionate user of social media, extensive knowledge of the Chinese market;
  • Enjoy working in an entrepreneurial environment;
  • Spoken/ Written fluency in both Traditional Chinese and English. Familiarity with Simplified Chinese;
  • Familiarity with internet practices in mainland China is a plus;
  • Experience in creating a WeChat plan and clearly communicating our solutions to potential clients via telephone or in person;
  • Rich experience and a strong understanding of how WeChat and other social media channels work in China also, hands-on experience in driving brand visibility and sales;
  • Understand the Chinese social media, marketing and advertising market;
  • Manage client budgets;
  • Experience in reporting campaign success;
  • HTML5 proficient.

The Candidate

  • Good account serving skill is a plus;
  • Ability to multi-task and prioritise in a busy environment;
  • Superior listening skills to conclusively ascertain user requirements;
  • Has a good sense of design and user experiences with considerable attention to detail;
  • Ability to communicate well with technical expertise;
  • A positive attitude and good work ethic;
  • Goal oriented, self-directed and self-motivated within a team environment.

The Benefits

  • Work from home;
  • Flexible working hours;
  • Modern Co-working office space in Ireland or the Czech Republic;
  • Gym and Spa membership;
  • Company Notebook and smartphone, Adobe suite;
  • Annual Performance Bonus plan;
  • Training allowance;
  • Competitive salary;
  • Five weeks holiday;
  • Occasional travel.

Closing Date;  24th August 2018 – 17:00 GMT+1

To apply: Please send your cover letter and CV to:

(If you feel Surfstr might be a good fit for you but feel the experience may not completely match, still, get in touch with us).



Human Resources
Telephone: +353 (1) 2548884

Surfstr Ltd.The CHQ Building, Custom House Quay, Dublin 1, Leinster, D01 R9Y0, Ireland.
Registration No: 621870 - LTD - Private Company Limited by Shares