Multilingual - 27 Languages

Multilingual Search Engine Optimization, Integration & localisation
(Including Mobile Keyword Research)

Why

When it comes to SEO, the single most important thing to get right is your keywords. Keywords are the cornerstone of any website and its correlation with search engine visibility. Be that as it may, a globalised economy allows business to grow into new markets, which results in demand for SEO for other languages. Many clients face the challenge of finding a digital marketing company that offers their services in more than one language. At Surfstr, we have you covered. Moreover, we support clients on their journey into the largest and fastest emerging markets in the world, commonly referred to as the BRIC countries (Brazil, Russia, India and China). As a result, we also have native digital marketers in Brazilian Portuguese, Russian, Hindu, Mandarin Chinese, Hindu and Arabic, among a few. Our marketers are native to these countries with a proven background in the digital marketing field. Take a look at some of their profiles in the Team section of this website, alongside some case studies.

What

Multilingual keyword research, localisation and Integration increases your brand visibility for specific keywords. Consumers are more likely to make a purchase after clicking on an organic keyword. Surfstr aims to grow organic traffic leads and your return on investment. We establish this by integrating an effective Multilingual strategy, carefully researched, calculated and executed. At Surfstr, we research each state of the Consumer Buying Cycle and Triggers.

  • Awareness – when a customer first becomes aware of your product.
  • Or could also refer to the point where a customer first becomes aware of a need that they want to fulfil.
  • Consideration – when a customer starts evaluating solutions to their need
    Purchase

We also create amazing content. Our professionals have proven experience in crafting compelling content to target each stage of the consumer buying cycle and triggers. We target consumers in the early research stage, comparison stage and the intent to buy stage. Surfstr’s digital marketing professionals create content around relevant high demanding topics and search terms that produce relevant traffic, raise brand awareness and generate sales leads. Furthermore, our specialist’s research and benchmark generic, short-tail and long-tail keywords for added impact. To summarise, we provide this in over 20+ languages.

We research your competitors, their keyword effectiveness, traffic sources and backlinks and provide comprehensive, actionable reports.
We target your content for each particular market or an international audience. Our professionally Identify the right technologies for our client’s needs and provide SEO multilingual website management services. We also provide SEO training webinars to clients, alongside Best Practices Protocol, so your team can utilise every opportunity to drive business growth.

How

Surfstr’s team of experienced digital marketing professionals will manage and take ownership of your portfolio. Also, if your company has a Master language, for example, English, our professional translators will localise the English copy into their mother tongue. This translation is then placed through a quality check by native proofreader to ensure maximum quality. Our translators will make sure that translations maintain your professional business tone of voice and sentiment. Furthermore, our creative writers and translator will research and benchmark relevant keywords and integrate it into the translated copy to improve SEO effectiveness and close performance gaps. The translation will be completed to a professional standard and will naturally flow while maintaining your company tone of voice. Researched and benchmarked keywords include the three stages of the Consumer Buying Cycle, Mobile Keyword Research, Generic, Short-tail and Long-tail keywords. Our SEO Professionals also focus on consumers with the intent to buy.

We also pay particular attention to mobile keyword research and Multilingual integration. Here is why:

  • 78% of local mobile searches result in offline purchases?
  • local searches lead 50% of mobile visitors to visit stores within one day.
  • 28% of searches for something nearby lead to a purchase.
  • 72% of consumers who did a local search visited a store within five miles.
  • 30% of mobile searches are related to a location
Where

The primary place of work is in co-working offices in Dublin and Prague; we also have a variety of and remote working employees which result in less cost to clients. Clients are welcome to make appointments to visit our co-sharing office in Prague or Dublin to meet us in person, alternatively, for larger projects we can travel to our client. We also provide live conference call for increased flexibility and are always available via email and telephone. Take a look at our case studies, and send us a message for information about next steps.

When

Each client is provided with a free 1-to-1 consultation to examine their needs and Key Performance Indicators (KPIs), volume and consistency of production via telephone. This allows our Account Manager to determine the best solutions and technologies that fit your business needs. After which, a pilot contract will be created. Our professionals will then start the SEO process. Clients are assigned an Account Manager with proven knowledge in digital marketing. At Surfstr, all account managers need a minimum of 7 years proven digital marketing success to take a leadership role. The production will start within 28 days of the contractual agreement or sooner where required.

Who

The Team of marketers depend on the market of the client. We have native marketers for each market. Some of these marketers work remotely for Surfstr. We hold regular conference calls and quarterly meetings at our coworking office in Prague and Dublin.

Become a Case Study

  On-the-page SEO

  • SEO basic and advanced fundamentals

  • Advanced technical website analysis

  • E-commerce optimisation

  • Localisation

  • Meta Data review and optimisation

  • Internal linking

  • Hreflang attribute

  • Asset file size reduction

  • Structured Data configuration

  • Other SEO performance gaps

  Off-the-page SEO

  • Full website analysis: actionable detailed report

  • Competitive analysis and keyword research

  • Content optimisation and creation

  • Back-linking review and suggestions

  • Promotion and link acquisition;

  • Google indexing vs Page count review

  • Other performance gaps

  Website Accessibility

  • User web accessibility (WCAG 2.0 score)

  • Mobile accessibility

  • User Experience (UX)

  • Website functionality; Accelerated Mobile Page (AMP) review

  • Accelerated Mobile Page (AMP) review

  • Server localisation review

  • SEO CDN set-up

  • Other Accessibility performance gaps

   Google Violations

  • Overusing H1 tags

  • Duplicate content

  • Excessive reciprocal links

  • Internal 404s

  • Links from sites in another language

  • Keyword stuffed content

  • Missing sitemap data

  • Footer links review

  • Broken external links

  • Anchor text overuse

  • Advertorials

  • Other infringements