Digital Marketing Expert
Alice Lui | Director of Operations | China

Alice's background is concentrated in Marketing and Strategic Analysis and has spearheaded a variety of projects for Fortune-500 companies, government agencies and start-ups. She also worked as an Advisor to Enterprise Ireland in the Asia-Pacific market, in particular, China where she was responsible for promoting Irish HEIs to a Chinese target audience with significant success.

Alice also presented Irish HEI at the China Education Expo Summit in 2015 and the Economic & Trade Development Council in Hong Kong. She graduated with an Honours Degree in Management and an Honours Master Degree in Business and Managerial Economics at University College Dublin, Ireland. We take great pride in welcoming Alice to the Asia-Pacific Team.