Business looking to open an official WeChat account will need to have an active email address and the official business license from your country for registration, alongside a WeChat application fee.
Usually, the registration process takes about 5-7 working days from the time of online registration to approval, but this could take longer based on the nature of your business. Companies involved in investments or financial services will take longer to clear WeChat quality checks, and are not guaranteed approval.
After the WeChat quality team checks and verifies your application, your account should be ready, and you will be able to start promoting on WeChat to people in China or Chinese nationals travelling abroad. If you are unable to wait for the registration process, you can still promote your brand on other Tencent golden APPS (i.e., QZone, Tencent News, Tencent Video, etc.).
The Surfstr team also collaborates closely with Tencent, the owners of WeChat, to ensure you get the best service available for your marketing needs and we recommend that all brands do the same, finding a good contact at Tencent is essential.
A little more on WeChat. WeChat is the leading platform in China; it’s used for absolutely everything, it literally combines all the western social media platforms and messaging apps into one system, it even includes a payment system like PayPal (WeChat Pay) that is used by the majority of WeChat users in China.
The primary WeChat age group is Aged 14 and 40. Regulation in China has eased a little for non-China-based companies, although it’s still a complicated procedure, we will certainly assist you in navigating those complexities and help you register for an official WeChat brand account, owned by you and not a 3rd party agency.
We aim to ensure all our customers own their own official WeChat accounts. Registering an account via a 3rd party agency (or owned by them) is not recommended, in the event, they go out of business, or if you decide to switch marketing agencies, there could be potential issues.
Western Business can register for an official WeChat account directly with Tencent, you will need to understand Chinese and provide the necessary business registration forms.
The Surfstr team can do this for you and provide you with end to end WeChat services: set-up, registration, marketing, design and graphics, WeChat marketing services, website developers, translators, reports, and a dedicated Account Manager and project Lead to deliver the highest quality to you. At Surfstr we have a team all qualified in different areas that work together as one unit.
See more from Tencent’s slide for further insights on WeChat: WeChat Marketing services